MIA — Mujer Informada y Acompañada
Municipal Government of General Escobedo, NL
MIA (Mi Amiga) is a WhatsApp chatbot that supports the women of General Escobedo around the clock: information, guidance and a direct link to the authorities, with no in-person friction.
The challenge
Close the information and support gap for women at risk of violence, 24/7 and without in-person friction.
The solution
A conversational WhatsApp chatbot with three pillars — prevention, support, information — plus a direct link to the state prosecutor for reports.
Results
+1,750 women served, +50% growth in the Municipal Women's Institute's reach, active since 2022.
Three pillars
Prevention
Content and campaigns to spot signs of violence early.
Support
Psychological support and legal advice, with human follow-up when needed.
Information
Procedures, rights and Municipal Women's Institute services, always at hand.
Project facts
- Available 24/7 on WhatsApp
- QR access on public transit, taxis and local shops
- Live since March 2022