Ser FactorSer Factor
Custom software · Chatbots · Applied AI

We grow with you. Like a seed.

We design chatbots, apps and AI agents for real-world problems — from social impact projects to binational operations.

Tell us your challenge See cases
Services

What we build with you

From idea to real-world use: we design, integrate and care for it. Every piece answers a process, not a template.

  • Conversational chatbots

    Chatbots on WhatsApp, Web and Telegram that understand context, answer 24/7 and hand off to humans when needed.

  • Apps and custom software

    Web apps, dashboards and internal platforms — designed around your process, not ours.

  • AI integrations

    We connect language, voice and vision models to your systems: CRM, ERP, spreadsheets, APIs.

  • Internal automations

    We free your team from repetitive tasks by connecting your existing stack with smart workflows.

  • Consulting & discovery

    Before writing code, we map the problem. Sometimes the solution isn't a bot — and we'll tell you.

  • Evolutionary maintenance

    Software isn't ship-and-forget. We iterate with you based on real usage.

In action

See it working

This is how MIA supports people in the Escobedo municipality: 24/7, on WhatsApp, no lines or office hours.

Try MIA
Trusted by

Impact you can measure

+1,750
women served via MIA
+50%
growth at the Municipal Women's Institute
2 countries
one active binational alliance
Cases

Results, not promises

Two real projects, in production, with measurable impact.

+1,750women served 24/7
Government · Social impact

MIA — Mujer Informada y Acompañada

Client: Municipal Government of General Escobedo, NL

The challenge
Close the information and support gap for women at risk of violence, 24/7 and without in-person friction.
The solution
A conversational WhatsApp chatbot with three pillars — prevention, support, information — plus a direct link to the state prosecutor for reports.
Results
+1,750 women served, +50% growth in the Municipal Women's Institute's reach, active since 2022.
Try the chatbot Read full case
10+strategic partners MX · TX
B2B · Binational · Institutional site

Alianza Internacional MX-TX

Client: Alianza Internacional para el Desarrollo del Noreste de México y Texas A.C.

The challenge
Build a bilingual digital presence for a binational organization with multiple service lines (legal, commercial, tourism, talent).
The solution
An institutional site with clear per-service architecture, native EN/ES support, an events section and a network of strategic partners.
Results
Active platform with a visible network of 10+ strategic partners across Nuevo León, Tamaulipas and Texas.
Visit site Read full case
Process

How we work

Four steps, no surprises. You see progress, not just the result.

  1. 01

    Listen

    We map the problem, the people and the systems already in place. No diagnosis, no code.

  2. 02

    Design

    We sketch conversational flows, screens and architecture. We validate before building.

  3. 03

    Build

    We iterate in short sprints with visible deliverables. You see progress, not just the result.

  4. 04

    Care

    Launch day is day one. We support usage, metrics and improvements.

Contact

Got a painful process?

Tell us in 3 lines. We'll reply in 48h whether it's something we can help solve — free, no strings.

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